The People Behind
Hasiria Marketing

A dedicated leadership team driving Malaysia's agro-food trade forward — from Petaling Jaya to India, Brunei, the Middle East and Africa.

Our Story

Built on Quality,
Driven by Growth

Established in 2008, Hasiria Marketing Sdn Bhd is a dynamic and growing company based in Petaling Jaya, Selangor. We specialise in the sourcing, processing and distribution of high-quality spices and agro-based food products across domestic and international markets.

With a strong foundation in the agro industry, we deliver excellence through a reliable global logistics network, professional repacking services and a relentless commitment to customer satisfaction. Today, we are building active export partnerships across India, Brunei, the Middle East and Africa.

Guided by our vision to become a world-class global enterprise, we are steadily building our presence across India, Brunei, the Middle East and Africa — markets with enormous appetite for the quality Malaysian agro products we trade.

0+Years in Business
0+Products in Catalogue
0+Export Markets
0Continents Served
Our Objectives

What We Are
Working Towards

Lead the Export Market
Grow India, Brunei, the Middle East and Africa into our next major food product export destinations, building on our proven track record in the Malaysian domestic market.
Major Spice & Pulse Player
Become a major player in the import and export of spices and pulses with high domestic and international demand, establishing Hasiria as the go-to Malaysian supplier.
World-Class Global Enterprise
Build a truly global enterprise that expands into new territories every year — from Southeast Asia to the Middle East and Africa.
Competitive Quality Goods
Provide quality agro goods at competitive prices, benefiting both Malaysian market participants and international buyers around the world.
Leadership

Our Team

The people driving Hasiria Marketing's growth — from domestic operations to global expansion.

Mohamed Sharbudeen Mohamed Ravoof — CEO, Hasiria Marketing Sdn Bhd
Founder & Chief Executive Officer

Mohamed Sharbudeen
Mohamed Ravoof

📍 Kuala Lumpur, Malaysia

The visionary founder and CEO of Hasiria Marketing Sdn Bhd, Mohamed Ravoof plays a key role in managing and expanding international trade operations. With over two decades in the agro and food products industry, he has built the company from a focused domestic operation into a multi-market global exporter.

Under his leadership, the company established active channels in Australia and Singapore, achieved MYR 15M+ in growth, and is now spearheading a bold expansion into China.

International Trade Agro Products Business Strategy Export Development
Thasneem Mubarack — Director Malaysia, Hasiria Marketing Sdn Bhd
Director — Malaysia Operations

Thasneem
Mubarack

📍 Kuala Lumpur, Malaysia

Thasneem Mubarack oversees all day-to-day operations at Hasiria Marketing Sdn Bhd, ensuring smooth and efficient business processes across sourcing, repacking, distribution and client management.

With strong expertise in supply chain management and retail distribution, she has been instrumental in building relationships with key accounts including major hypermarkets and food retailers across Malaysia.

Malaysia Operations Supply Chain Retail Partnerships Business Operations
Saajit Irfahn — Director UK, Hasiria Marketing Sdn Bhd
Director — International Business Development

Saajit
Irfahn

📍 United Kingdom

A young and dynamic leader based in the UK, Saajit Irfahn focuses on international business development and expanding Hasiria Marketing's presence in overseas markets. He brings a fresh, global perspective to the company's growth strategy.

His work bridges the gap between Malaysian agro excellence and international buyers — developing new partnerships, market intelligence and distribution networks across Europe, China and beyond.

International Development UK & Europe China Markets Business Growth
🎯
Quality First
Every product meets rigorous food-grade standards before leaving our facility.
🤝
Integrity
Transparent, honest partnerships built on 16+ years of trust and delivery.
🚀
Global Ambition
Constantly expanding — India, Brunei, the Middle East and Africa.
😊
Customer Focus
Your satisfaction drives everything we do — from sourcing to final delivery.
Our Journey

20+ Years of Growth

From a local trading company in Petaling Jaya to an international agro-food exporter — our story.

2008
Founded in Petaling Jaya
Hasiria Marketing Sdn Bhd established with a focus on domestic spice and agro product distribution.
2012–2016
Domestic Market Growth
Expanded supplier network and product catalogue to 50+ items. Secured supply contracts with hypermarkets and retail chains across Malaysia.
2017–2022
First International Exports
Appointed UK-based Director to spearhead international business development and lay the groundwork for our first overseas export partnerships.
2023–Present
New Market Expansion
Actively expanding into India, Brunei, the Middle East and Africa. Product catalogue grown to 80+ items as we build our international distribution network.
Let's Work Together

Whether you're an international distributor, a wholesale buyer or a retail chain looking for a reliable Malaysian agro-food supplier — our team is ready to talk.

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